Case Study

Securing Birmingham: Fido's Mission for Transparent Security Solutions

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fido_logo
Security Services
Mission: To elevate the game of private security 

The Challenge

Fido Security was born out of a desire to help individuals and companies who need private security. During his law practice for more than a decade, Founder and CEO Jeremiah Mosley noted a need for an efficient resource to help individuals and businesses find qualified and reliable security because of the importance of always having someone you can rely on to protect your event or business.   

Jeremiah wanted to help people find security resources more easily and allow users to check reviews, ratings, and more. He knew that a Google search and a call to a police station or security company limited a customer's ability to get all the information that might be important to them.   

Like Wyndy or Airbnb, Fido would enable customers to have extensive checks and balances when choosing such an important personal service.   

An app was the easy solution. Because security is ambulatory, utilizing an app allows security personnel and customers to constantly have the resources they need at their fingertips. An app also facilitates communication between the client and the security officer, with one place to ensure they are on the same page.  

The app would need an admin portal to approve and check guards, a place for security personnel to create profiles, and a place for users to create profiles and peruse their security options.   

When looking for a partner to develop his app, Jeremiah wanted a US-based company with a team he could meet with in person if needed. When researching firms, he was drawn to ConcertIDC's unique value proposition of having our headquarters in Birmingham, where he could meet, and our development talent offshore, where he could be more cost-efficient.   

“The thing I want to highlight for future customers from my experience is the vision that ConcertIDC has had from the beginning, which is that they're not just a developer or a vendor but a partner in this process. From the first meeting I had, [the team] said we want to be with you from inception to exit.”

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Jeremiah Mosley                                                                                                               Founder and CEO, Fido Security

The Solution

Before coming to ConcertIDC, Jeremiah worked with a friend in software development to build a limited prototype on Figma. He brought this prototype to ConcertIDC to lay out his vision.   

Because he came to ConcertIDC with a prototype, we were able to conduct a truncated discovery process. We used what he brought us and worked closely with him to build a complete prototype before shifting to developing his Minimum Viable Product (MVP).  

We began development with the goal of acquiring users on the app by Q2 of 2024.  

Throughout the development process, Jeremiah had twice-weekly calls on Tuesdays and Fridays with his client product manager and selected members of the development team. On Tuesday's call, the team would touch base about where they were at and look ahead to the next steps. On Friday's call, the team evaluated how the updates from Tuesday had progressed and looked ahead to the next week.   

In addition to the twice-weekly calls, Jeremiah was in touch with his client product manager throughout the week through texts, emails, or calls.   

Once Jeremiah knew what he wanted and what would be necessary to make the app successful, it was fairly easy to actualize it. Of course, adjustments were made throughout the development process to account for things he hadn't considered or realized weren't necessary. With constant feedback from our team, Jeremiah, and early users, we were able to complete a product that fulfills the needs of Jeremiah's customers and is currently on the marketplace.   

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Technology Used:

Application type 

Tech stack 

Project tools 

Type: Mobile 

Platform: iOs/Android

Frontend: ReactJs 

Backend: NodeJs 

  • GitHub 
  • JIRA 
  • AWS  
  • Cloudfront 
  • Sumologic 

Product Description

For every type of user to get what they needed from the application, features had to be specific to each type of user. This meant a customer-facing side, a security personnel-facing side, and an administrative side.   

On the admin portal, administrators can oversee the registration of security personnel onto the app, only approving those with the right qualifications. The admin portal is both web and mobile, while the security/customer-facing component of the app is strictly mobile.   

The customer component of the application is designed to put the power into the hands of the people by providing them with as much relevant information as possible to help them find the right security personnel for their event.  

Features include:  

  • Ability to build out job requests based on specific, defined criteria, such as what kind of guard you need, what kind of property you have, whether it's a recurring job, etc.  
  • Ability to create a checklist, enabling you to preset tasks that security personnel must check off to consider the job completed.  
  • Ability to rate and review security personnel who have completed jobs for you.  
  • Ability to scroll through and compare price points with the added context of background, reviews, and ratings.  

For security personnel, this app provides a way to supplement their income and truly focus on elevating the private security game.   

Features include:  

  • Ability to add background and price point.  
  • Ability to know customer expectations before accepting a job.   
  • Ability to look at customer ratings to determine if they want to accept a job.   

The checklist feature is one of Fido's main highlights because of the transparent communications and expectations it fosters between customers and security personnel. No customer is left wondering if their security did their job, and no security personnel loses money because of unclear expectations.   

With each feature, Fido is designed to give any user the experience they need to ensure they meet the highest security and safety standards. 

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The Results

As with any startup, Fido is always trying to get more capital and expand.   

While still in development, Jeremiah met with various guard groups to gauge interest in using his app once it became available. Using the Figma prototype he was able to demonstrate his mission and how the app would work to help these guards supplement their income and get more work.   

The app received considerable interest. Since going live, Jeremiah has been onboarding various guard groups and security personnel, utilizing the admin portal to verify their licenses and ensure there are no outstanding criminal issues.   

Jeremiah plans to continue acquiring a critical mass of guards in various pockets across Alabama and then begin to market to the public.

“I'm a non-tech founder, so I don't have a CTO, I don't have an IT guy right now, so the collaboration and partnership has been a huge source of comfort to me, and I think it's really gotten us to where we are in a timely and efficient manner.”

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Jeremiah Mosley                                                                                                               Founder and CEO, Fido Security

Background

Client: Jeremiah Mosley
Industry: Security Services
Solution Highlights:

  • Improved transparency and communication  
  • Mission-oriented  
  • Creating supplemental income for essential workers