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Building with Purpose: Applying Rashaun Williams’ Principles to Business

Written by Sarah Grace Hays | Jun 30, 2025 7:19:31 PM

During Sloss Tech last Thursday, we had the privilege of hearing from investor, educator, and financial literacy advocate Rashaun Williams—a name you may recognize as a Guest Shark on Shark Tank, a Limited Partner in the Atlanta Falcons, and a trailblazer whose journey from the South Side of Chicago to Wall Street and Silicon Valley is nothing short of inspiring.  

His keynote was more than a highlight reel of career wins. It was a call to action: to invest not just in companies but in people. To redefine leadership as service. To build wealth that not only grows but also gives back. Rashaun's candor, clarity, and charisma made an impact—and these three takeaways in particular have stayed with us:  

  1. "I'm not supposed to be here—but hear me out."

Rashaun opened by acknowledging the uncomfortable truth: by many societal standards, he wasn't expected to be standing on that stage. But he is, and his story defies every limiting narrative. Rather than resenting the obstacles, he has used them as fuel. This reminder hit hard—your origin doesn't define your destination. It's not about who expects you to show up but how boldly you choose to. 

Rashaun discussed the scholarships he applied for when working towards college and detailed the perseverance and authenticity that have bolstered him through each stage of his career. Rashaun approaches the world with purpose and knows he belongs in any room he walks into, not just because other people believe it, but because he brings something powerful and true when he does.  

  1. Surround yourself with what you want to become.

Proximity breeds possibility. Whether it's mentors, friends, or collaborators, the people around you shape your vision of what's attainable. Rashaun emphasized the importance of being intentional about your environment—building a circle that reflects your future, not just your past. If you're the smartest or most ambitious person in the room, it might be time to find a new room. 

  1. Visualization brings you one step closer to actualization.

Dreaming isn't fluff—it's strategy. Rashaun spoke about the power of seeing your goals clearly and repeatedly. That mental clarity turns ambiguity into action. From journaling to vision boards to simply speaking your ambitions out loud, the first investment you make should be in belief. He's living proof that when you can picture it, you can pursue it. 

Rashaun Williams didn't just share insights—he shared energy. Hope. It is a grounded belief that we all have the power to lead, uplift, and thrive when we bet on ourselves and the communities we're part of.  

Applying the Lessons: Building with Intention, Not Just Ambition 

Rashaun's message wasn't just personally motivating—it was a blueprint for building better businesses. His insights challenge us to think beyond strategy decks and growth metrics and consider how we lead, with whom we collaborate, and what vision we're truly pursuing. 

Here's how we're thinking about applying these takeaways in our work: 

  • Creating space for unlikely leaders.

"I'm not supposed to be here" is more than a personal statement—it's a call to examine who isn't in the room and why. We're committed to amplifying the voices and talents that are often overlooked, ensuring our team reflects a diverse range of lived experiences and perspectives. 
  • Being intentional about our circles.

From the partnerships we form to the advisors we seek, we're focused on aligning with people who embody where we want to grow. That means prioritizing values as much as capabilities and making sure our ecosystem constantly pushes us to do better and think bigger. 

  • Keeping the vision clear—and visible.

Whether it's through internal goal-setting rituals, visual planning tools, or storytelling around our impact, we're embracing visualization as a tool for alignment and momentum. If we want our work to make a difference, we need to keep our 'why' at the forefront. 

At the heart of it all is this reminder: success isn't just about getting ahead—it's about bringing others with you. Rashaun's keynote was a timely reminder that how we lead matters just as much as what we build.